If you’re in a service-based business, you might be paid a good hourly fee for what you do. Lawyers can bill $200 – $500 and more. When I talk about $1000 / hour activity, I’m not really referring to your hourly rates, if you have them. I’m talking about the value that the activities you […]
“My website got hacked.” That was the subject line of an email I received from an old client when I got back from vacation. Good password management and strong, unique passwords are one of the easiest ways to limit your risk of being hacked. Once you delve into the world of online marketing, you’ll start collecting […]
Many web developers and designers suffer from what I refer to as the ‘cobbler / shoe’ problem. We tend to be so busy working on client sites–like the one we launched last month for Fisher Business Management – that our own sites can sometimes languish, unloved for months or even years. This month, I had […]
NOTE: This week, we’re excited about launching a new site for Wayne Scott, a brilliant, compassionate therapist, writer and teacher. I met Wayne when we were both presenters for Ignite Portland in 2012 and it’s been a real pleasure to work together to launch his new site. This week, a client had a question about how to […]
Are you using email marketing effectively (or at all) in your business? If not, it’s time to jump in the band wagon! Email marketing as a 4400% ROI according to Campaign Monitor’s 2016 report. 1 In this post, you’ll learn how you can use Active Campaign to deliver the right message to the right person at […]
A lot of great info about online marketing has been crossing my path this week so I thought I would share a few of them here and why I think they’re awesome. Tips for making your content awesome I never tire of talking about the importance of good content. I hesitate to say this, lest […]
How long would you pay one of your employees to come in to work every day, sit around, eat the office snacks, run up the electric bill and not do any work? Many business owners spend time, money and effort creating a website without having a plan for turning that site into a marketing asset […]
I’ve been giving out a lot of advice lately and some of it is pretty involved and technical. Today I want to tell you about something you can start doing TODAY to help your site get found more easily by both people and Skynet, I mean Google. Give your images meaningful names. Were you waiting […]
I’m delighted to welcome the first guest author to Karvel Digital. Stephanie Morillo is a technologist and professional copywriter for Digital Ocean. If you’re not giving your website visitors high-quality content, you’re probably losing money. A well-executed content strategy is every bit as important as design and coding to the overall user experience and the […]
Choosing a theme is probably one of the most important decisions you’ll make about your website. Most of the time when people search for themes, they’re focused on how it looks. And while that’s important, you also want to think about what features you’ll need both in the short and the long term, as your […]