You hired someone to fix your systems and it fell apart after they left. Here are the three reasons it happens, and the roles your team needs to keep it running.


You hired someone to fix your systems and it fell apart after they left. Here are the three reasons it happens, and the roles your team needs to keep it running.

You can find an incredible person. Sharp, experienced, strategic. Everything you asked for. And still watch them struggle — not because they’re not good enough, but because you handed them a mystery. The problem isn’t the hire. It’s what the hire walks into.

Table Of Contents 1Why Professionals Don’t Respond to Random Internet Questions1.1Normalize asking for advice about which professionals to consult1.2Better Questions Will Get You Better Results Every time I see someone trying to get business advice from the comments section on Facebook or Threads, it hurts my soul. I know it’s easy to zip off a

Table of Contents Email is More Likely to Be Seen and ReadEmail is a Direct Channel to Your AudienceMarginalized Business Owners Underutilize Email as a Communication ChannelUnderestimated Founders Need to Own their Assets and Data in 2024How to Get Help Owning Your Digital AssetsDon’t Let Your Bad Experiences with Email Hold You Back Dear underestimated

Google and Yahoo are implementing email domain authentication requirements and spam prevention changes, set to take effect in February 2024.Google Yahoo Email Changes for 2024If you’re using email marketing via a service such as Active Campaign, ConvertKit, etc, you’ll be required to authenticate your email domain to keep reaching your subscriber’s inboxes. Similar to requiring SSL
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