Stop Buying Technology and start hiring technology
Streamline your systems, elevate your client experience, and free your team from repetitive admin work.
Vibe Check
If you're here because you're ready to improve your business systems, welcome! Before you go any further, a few things to know:
We prioritize working with Black women business owners and those who love us. We're passionate about working with mission-driven businesses that strive to make the world better- the world needs you now more than ever!
If you believe:
- Black, Indigenous, and Trans Lives Matter
- Love is love
- Women’s rights are human rights
- Ability takes many forms
- Science is real
- DEI = Definitely Earned It
- Justice and equity (not just diversity and inclusion) are mandatory, in business and in life.
- No human is illegal
Then read on to learn more about how we can help your business.
Prefer listening to reading?
You can listen to the content of this page in episode 53 of my podcast, Begin as You Mean to Go On.
Let's Set You Up for Success
Your business is your livelihood and you want to make investments that will pay off. We all have a story about investing in something that turned out to be a waste of time/money or both and I don’t want that for you.
We could do the best work in the world, but if you’re not at the right stage of business or not prepared to show up and do your part, or you split your focus by starting 9 different projects at once (true story), then you won’t get the results you deserve.
We love folks who prefer to do their research before hiring and this page will help you decide whether you're ready to take the next step. If you need more, check out the 50+ episodes of my podcast Begin as You Mean to Go On, my YouTube channel or head over to the blog.
Clients We've Helped
Kerry is the founder of a successful dog training and dog adventure business. She’s been through many of our offers and over the past 4 years we’ve helped her refine her marketing messaging, rebrand and rebuild her website and automate her email marketing. Most recently, she came back to get help with automating their onboarding process, which saved her team member 15 hours / week in admin tasks. We're continuing to streamline other systems to give their contractors more autonomy to serve clients on their waitlist and streamline getting substitutes when needed.
What feels most important to solve right now?
Let the Robots Do What Robots Are Best At
So many business owners accept the process of doing manual tasks because it's the way they've always done it and they don't know what is possible with automation.
This attitude is costly.
You should not be paying a VA or OBM to manually create contracts, move data from one spreadsheet to another, create Google Drive folders or other repetitive data tasks. We have a process to help you choose the right software to hire in your business to take over repetitive tasks and a system for documenting your processes so everyone on the team knows exactly how the new systems work.
Use Automation to Create More Human Connection
I had a sales coach once who did everything manually. Each scheduled call required a back and forth exchange about what times we were free. Each confirmation email was lovingly artisanally crafted in Gmail.
It didn't make me feel special, it made me nervous.
Every repetative automation-capable admin task that is done by humans is an open door for mistakes and balls being dropped. Your vital service delivery functions shouldn't fall apart if someone gets sick or takes a vacation.
Onboarding for Million Dollar Systems is completely automated
When you join Million Dollar Systems, onboarding is completely automated, from sending the contract to creating folders in Google Drive and giving access to our client resources and community. The steps are completed in minutes, leaving me free to show up rested and creative for the kick-off call.
Make Your Tech Stack a Strategic Part of Your Team
If you've been haphazardly adding to your tech stack without an overall strategy, it may feel like your systems are held together with digital duct-tape.
When you step away from the technology and start by defining and documenting your processes, then you can create job descriptions for your tech, just like you would for a human role in your company. Doing things this way ensures that you're automating a process that is already working, and hiring the right technology to execute your processes.
If you automate crap, you get automated crap.
When in doubt, map it out. Your tech overwhelm will be greatly reduced when you understand the job(s) your tools need to do for you.
Are You Ready for Systems Work?
The hardest part about systems work is letting go of your old ways of doing things. You may even feel guilty when things are automated and wonder what to do with your time. Going from manually run processes to automated processes can be a huge change that your lizard brain may try to sabotoge.
We will hold your hand through the process and make sure you understand how to use your new system.
How to Get Great Results From Working with Us
Our Million Dollar Systems retainer is our flagship done-for-you service and we love making our nerd magic. But in order for us to do our best work, we need a good working partnership.
We deliver the best results from folks who:
Make decisions and take action
This might seem obvious but shocker, people’s words don't always match their actions. My marketing motto for 2025 is, If they wanted to, they would. We love when clients show up knowing what they want, ready and willing to do the work to get it.
Here's what that looks like in practice:
- Giving access to needed platforms and files
- Writing new email copy
- Making decisions about boundaries so we can use technology to help enforce those boundaries
- Reviewing our work and giving feedback
When people hire us, it’s usually because they are short on time. All our ongoing clients get access to co-working office hours inside of Automation Club. Some clients find that an ideal time to dedicate to completing their project related tasks for us. As a bonus, I attend all office hours so if questions come up, I can answer them on the spot.
How to avoid sabotaging your project
These are real examples of ways that clients have diminished or eliminated our ability to help them reach their goals.
Lack of Content
Most automation is just putting the right message in front of the right person at the right time. It requires an ability to image your client journey and then produce content that will help them take the next step. This might be an automated email sequence, a confirmation message, or a group program welcome video. Content is the blood that runs through the veins of automation.
If you’ve never produced strategic content like blog posts, podcasts, and videos, you’ll need to make time to produce content. As both a web developer and an automation specialist, I’ve experience clients who take months and sometimes years to create their content. This is a team effort. Our clients are amazed how quickly their solutions take shape when they get us what we need. If you need help with content, we're happy to help you find a great copywriter.
Lack of Focus
One client who hired us to automate their marketing started 8 other projects at the same time. If you’re being pulled in a million directions, you won't make much progress. Make sure someone on your team is ready to give your automation projects the attention they deserve. The more you’re starting from scratch, the more effort will be required at first. Automation will give you time back to invest in other area of your business and life.
Tech Helplessness
Some people like the idea of the benefits of technology but they don't actually like technology. If that's you, keep your bullet journal and your sticky notes. You cannot thrive by implementing systems you hate. If you're just new to using technology, or you need to upgrade your technology- we can help you through that. We have tons of client resources available to help get you up to speed but you have to be willing to embrace technology and do things in new ways.
Tech We Love and Hate
Let me preface by saying, I don't care what tech you use. Truly. Use what makes you happy. HOWEVER, if you are hiring us and asking / expecting us to get the kinds of results we get for other clients while insisting on keeping an outdated tech stack, it's not going to work. The reason we work so well and so quickly is because we use the right tools for the job. If you're set on using a certain tool, I would rather connect you with an expert who specializes in that tool.
Marry
F*ck
Kill
Why these tools?
For a deep dive into the reasoning behind our preferred tools and our deal breakers, check out these resources:
- 🎤 Choosing Your Tech Stack - Episode 14 of Begin as You Mean to Go On
- 📝 Bad Software is Costing Your Business
Automation Without Documentation is Dead
Many of my early sessions with clients involve a lot of looking around for internal information in scattered places. Passwords, content, and software tools are scattered everywhere.
We gather up all that scattered data and make order out of chaos. I'm sick of people saying documenting processes and systems isn't 'sexy,' while also spending hours looking for files, landing page links, and old email copy.
Problem
Your business data is disorganized, scattered, and trapped inside tools like Dubsado and ConvertKit that make it hard to export.
Solution
We use Puzzle mapping software and Airtable databases to document everything about your systems so that when our work together is complete, your team will never be in the dark about how things work.
Who Are You and Why Are You So Opinionated?
If you're new here, I'm Kronda Adair, the founder of Karvel Digital.
After getting fired from my tech job for "culture fit" in 2012, I hung out my shingle in January of 2013 and started making $500 WordPress sites, like so many developers before me.
Since then, I learned to make more expensive, more useful websites, spent 4 years coaching business owners how to use content marketing, and pivoted into marketing and business automation.
Throughout my business, I have continually sought out mentorship from some of the best marketing and automation specialists in the industry, achieving the title of Certified Automation Service Provider™ in 2023 through Chris Davis.
Some people innovate- I take innovations and help people implement effective marketing and automation strategies so you can enjoy the benefits.
Chances are you don't need another course, mentor or group program, you need to take action.
Listen to my origin story on episode 1 of Begin as You Mean to Go On
Ways to Work With Us
Whether you just want to dip your toe in, or jump in with both feet, you've got options for getting help. In addition to our services, you can head over to the resource vault and check out our digital products.
Automation Club Membership
Automate one new thing per month in your business with help and support from me. I host two 2-hour coworking sessions per month with four 25-minute work sprints and the option to get 1:1 help in a breakout room.
Power Hour Consult
Sometimes you're not quite what you need or where to start. This flexible hour is often used for getting clarity about your tech stack, or mapping a vital process in your business. Reach out to chat if you're wondering if this is the right first step for you.
VIP Day
For folks who have had that project sitting on your to-do list for too long. Maybe you could do it yourself, but you'd rather have knocked out in a day what would take you weeks or months or let's be honest, never. VIP days are great ditching your spreadsheets for Airtable, cleaning up your CRM, or building out essential marketing automation. Book a call or send a DM to talk about your project.
Million Dollar Systems 6 Month Retainer
Our flagship offer is the most economical, highest ROI way to work with us. Six months of working together gives us plenty of time to dig into your biggest systems issues and sort them out for less than you paid your last big name coach. After our tech builds, you will decrease your admin hours, software costs and feel more organized and streamlined than ever. Pay in full and get an extra month for free.
Looking For My Email List?
My email list is reserved for clients and customers. I love email marketing, but filling up your inbox won't help you automate your business. You can access my content through my blog, podcast, and YouTube channel for free. Or head over to the resource vault and check out our digital products.
When you're ready to get help with the problem that lead you here, check out my offers and let's get started!