By the end of this article, hopefully you’ll understand why it’s vital that you set up and own the digital assets that make up your online business, and how to get started.

Are you using email marketing effectively (or at all) in your business? If not, it’s time to jump in the band wagon! Email marketing as a 4400% ROI according to Campaign Monitor’s 2016 report. 1 In this post, you’ll learn how you can use Active Campaign to deliver the right message to the right person at

A lot of great info about online marketing has been crossing my path this week so I thought I would share a few of them here and why I think they’re awesome. Tips for making your content awesome I never tire of talking about the importance of good content. I hesitate to say this, lest

How long would you pay one of your employees to come in to work every day, sit around, eat the office snacks, run up the electric bill and not do any work? Many business owners spend time, money and effort creating a website without having a plan for turning that site into a marketing asset

I’m delighted to welcome the first guest author to Karvel Digital. Stephanie Morillo is a technologist and professional copywriter for Digital Ocean. If you’re not giving your website visitors high-quality content, you’re probably losing money. A well-executed content strategy is every bit as important as design and coding to the overall user experience and the