Welcome back to Begin As You Mean To Go On. I am coming off of my self-imposed break to celebrate the one-year anniversary of the podcast. I wanted to come back and celebrate with you and also debut a new feature of the podcast that’s going to make it even easier to take action on all of the advice that I’ve been offering you over the past year.

In this episode, I take you beyond content creation and take you deeper into a successful marketing strategy. You’ll hear my thoughts on developing a nurture sequence, why understanding your customer journey is a vital piece of your marketing, when and where to leverage testimonials, and much more. I also share a bonus strategy at the very end you won’t want to miss.

In this episode, I share the signs to look out for that you’ve maxed out on masterminds and how to be more intentional about what you do next in your business so that you can quickly take it to the next level.

In today’s penultimate episode of season three of the Begin As You Mean To Go On podcast, we’re talking about your follow-up game, specifically what to do after you get a lead to nurture that person along until they become a client. Knowing how to build this relationship continually is extremely important for any business.

In today’s episode, we discuss how to make better coaching investments. The reason I wanted to talk about this topic is that the coaching industry is a shit show. Because you don’t have to hold any particular credentials to be a coach, it’s the wild west out there. Additionally, having credentials doesn’t necessarily make you a better coach either. I’m seeing many people who have made investments in coaching really aren’t happy with what they’re getting.