Own your digital assets

Are you building your whole business on platforms you don't own? What would happen to your business if you lost all your social media followers tomorrow?

In this video, I talk about the importance of building relationships that don't rely on the middleman. Most business owners are overly concerned with their social media followings on platforms they don't control, and neglect email marketing, which has a 4400% return on investment on average.

If you're ready to invest your time in building something lasting, check out my detailed post on owning your digital assets and this one on how to use personalize your email marketing with Active Campaign. I also mention this topic on the podcast in EP 37: Avoid Common Business Gotchas.

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In Avoid Common Mistakes by Kronda AdairMarch 7, 2018

Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.