Do You Own Your Digital Assets?
Are you building your whole business on platforms you don't own? What would happen to your business if you lost all your social media followers tomorrow?
In this video, I talk about the importance of building relationships that don't rely on the middleman. Most business owners are overly concerned with their social media followings on platforms they don't control, and neglect email marketing, which has a 4400% return on investment on average.
If you're ready to invest your time in building something lasting, check out my detailed post on owning your digital assets and this one on how to use personalize your email marketing with Active Campaign.