Personalizing Your Email Marketing with Active Campaign

Are you using email marketing effectively (or at all) in your business? If not, it's time to jump in the band wagon! Email marketing as a 4400% ROI according to Campaign Monitor's 2016 report. ¹

In this post, you'll learn how you can use Active Campaign to deliver the right message to the right person at the right time, for a tiny fraction of the cost of some popular enterprise solutions that cost thousands of dollars per month.

The phrase ‘marketing automation' might seem impersonal, but done right, it can be just the opposite! Rather than blasting your entire list with every message, you can segment people based on their behavior and interests and talk to them about what they're interested in.

[Tweet “Use Active Campaign's automation features to make your email marketing more personal”]

Watch the video and see exactly how it's done:

How could you use email marketing to grow your online business? If you need some help figuring it out, get in touch.

References:

Campaign Monitor: 70 Email Marketing Stats You Need to Know

About the author

Kronda Adair

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Kronda is the CEO of Karvel Digital, a systems strategy consultancy that helps nonprofit and mission-driven organizations transform operational chaos into scalable infrastructure.

She specializes in process mapping using Puzzle, helping operations leaders in nonprofits and mission-driven organizations (typically teams of 5–25 people) get their workflows out of people's heads and into documented, visual systems.

She's on a mission to make Puzzle the industry standard for process documentation—proving that when you can see your systems, you can finally delegate with confidence and scale without burning out your team.