How long would you pay one of your employees to come in to work every day, sit around, eat the office snacks, run up the electric bill and not do any work?
Many business owners spend time, money and effort creating a website without having a plan for turning that site into a marketing asset in their business.
[Tweet “A beautiful site is useless if no one visits.”]
It takes a LOT of effort to execute a marketing plan. This could include things like setting up landing pages to capture new leads, coming up with a content marketing plan, or investing in paid traffic strategies.
The possibilities are endless and the array of options can be daunting. But for those who take the effort to do it, the return is enormous. Unlike other employees, once you train your website to become a marketing machine, it will keep going 24 hours a day, 7 days a week.
Wouldn't you like to have something that works for you all the time day and night?
The key to getting started is to choose ONE thing and move towards it.
Finding Time for Content Marketing
You've probably been told that you should be publishing new content regularly to improve your search engine results. Are you struggling to find time to publish new content on a regular basis? Here are two tools (one free, one paid) to help you create a plan and streamline the content creation process.
- Digital Marketer: Build an Editorial Plan in 10 Minutes or Less
- CoSchedule: How To Use A Content Marketing Editorial Calendar To Save A Ton Of Time
Adn if you would like actionable steps and advice on how to create better content and develop a marketing strategy, I talk about both on my podcast, Begin As You Mean to Go On with Kronda Adair. Here are two epsidoes where I share some ofmy best advice.
The hardest part is taking the first step. Just decide you will do one thing to move your online business closer to where you want it to be.
