Today I want to share with you why a flexible website is an important component of a good marketing strategy. If you use a website to market your business, you need to care about the code that runs your site, even if you don’t know a thing about coding. That’s because the code your website […]
WordCamp Portland was this weekend and there were a lot of high quality talks about all things WordPress and beyond. One of the best WordCamp sessions was a lunch time Birds of a Feather (BOF) mastermind on business development lead by Devra Polack of Spinster Design We talked about when and how to scale your business from […]
If you own a website, but don’t have a technical background, what you don’t know can get you into trouble result in a lot of wasted time and money. Here are the basics you should understand if you want to be informed about managing your WordPress site. 1. Understand the difference between hosted and self-hosted WordPress […]
Today I’m reviewing a website home page, pointing out potential improvements and then rebuilding a more effective home page that addresses some of the pain points. The goal of this exercise is to give you an example that will help you craft a more effective home page for your own website. One that: Passes the […]
Troy Dean came onto my radar at the end of 2013 when I discovered his first product, Video User Manuals, which I still install on all my client’s sites. That got me on his mailing list, and so I received promotions every so often for webinars about WP Elevation, a business training program for WordPress […]
Disclosures: I have a paid bulk account with Flywheel. I’m not being paid for this review, but I am an affiliate and an Agency Partner with them which means they host this site for free. They also sponsored my travel to Wordcamp Orange County in 2016. TL:DR: Since moving most of the sites I manage to […]
I went to a conference in Phoenix where I met thousands of passionate entrepreneurs who are building businesses online. One of them said to me that he was going to switch to Wix because WordPress is too hard. People go to sites like Wix and Squarespace because they want something now, they want something fast. It’s quick […]
I’ve been pretty open about that fact that 2015 was a tough year for Karvel Digital and I learned a lot of hard and expensive lessons. I’ve been taking those lessons and turning them into action. Thinking about what I’m good at, where I want to put our time and energy and how we can […]
If you’re in a service-based business, you might be paid a good hourly fee for what you do. Lawyers can bill $200 – $500 and more. When I talk about $1000 / hour activity, I’m not really referring to your hourly rates, if you have them. I’m talking about the value that the activities you […]
“My website got hacked.” That was the subject line of an email I received from an old client when I got back from vacation. Good password management and strong, unique passwords are one of the easiest ways to limit your risk of being hacked. Once you delve into the world of online marketing, you’ll start collecting […]