How long would you pay one of your employees to come in to work every day, sit around, eat the office snacks, run up the electric bill and not do any work? Many business owners spend time, money and effort creating a website without having a plan for turning that site into a marketing asset
I’ve been giving out a lot of advice lately and some of it is pretty involved and technical. Today I want to tell you about something you can start doing TODAY to help your site get found more easily by both people and Skynet, I mean Google. Give your images meaningful names. Were you waiting
I’m delighted to welcome the first guest author to Karvel Digital. Stephanie Morillo is a technologist and professional copywriter for Digital Ocean. If you’re not giving your website visitors high-quality content, you’re probably losing money. A well-executed content strategy is every bit as important as design and coding to the overall user experience and the
Choosing a theme is probably one of the most important decisions you’ll make about your website. Most of the time when people search for themes, they’re focused on how it looks. And while that’s important, you also want to think about what features you’ll need both in the short and the long term, as your
“I need a website.” Most conversations with potential clients start this way. And when I first started out, I agreed with them and would happily start talking pages, design, plugins etc. As I’ve grown my business, I’ve learned that there is so much more to marketing online than just ‘having a website.’ The days of
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