A lot of great info about online marketing has been crossing my path this week so I thought I would share a few of them here and why I think they're awesome.
Tips for making your content awesome
I never tire of talking about the importance of good content. I hesitate to say this, lest my designer friends stop speaking to me, but if you only have the budget for content OR design, get yourself an awesome copywriter or photographer. You can get ‘good enough' design to get started with a good WordPress theme and upgrade later. If your content sucks, it won't really matter how pretty your site is.
Just so you know it's not just me harping about this, here are a few other people who preached to the choir this week:
[Tweet “7 Articles and Tools to Boost Your Online Marketing”]
My colleague and awesome copywriter Aaron Wrixon is in the middle of an ongoing series about how to create content that sells. Check out the first three parts:
- Are You Making This Dangerous Content Mistake?
- How to Write a Homepage That Helps You Sell
- Five Steps to an About Page That Sells (Dang, looks like I need to rewrite mine…)
Marketing Tips and Tools
If you are just getting started with email marketing and want to invite people in your personal address book to your list, GMass is an awesome and frequently updated mail merge tool for Gmail
And if you're having trouble creating congtent, I sahre how to overcome the two biggest barriers to content creation in Begin As You Mean to Go On podcast Episode 25: Become a Content Hero.
What great advice will you implement in your business this week?