I've noticed a common trend in a many of my professional business circles of people relying on their social media accounts as their primary web presence. I'm sure this happens because it's easy and there's a built-in audience that you can leverage. But it's also a good way to end up losing your business like Little Things did when Facebook changed their algorithm.
In this video, I ponder why over-reliance on social media is a dangerous growth plan and what you should do instead.
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