A Ridiculously Simple Tip for Boosting Your SEO

I’ve been giving out a lot of advice lately and some of it is pretty involved and technical. Today I want to tell you about something you can start doing TODAY to help your site get found more easily by both people and Skynet, I mean Google.

Give your images meaningful names.

Were you waiting for more? OK fine. Here’s why naming your images matters.

Let’s say your company name is Ratchets R Us and someone on the web–one of your potential customers–searched for ‘Ratchets Portland.’ If you have 300 gorgeous photos of ratchets on your product page, but they’re all named DSC_28275923.jpg, do you think those images are going to come up in the search results?

No, they will not.

Google can’t see images, it can only read text. You can use alt-tags–literally the alternative text that will show if the image is turned off–to describe the image. But in terms of importance, the ranking goes,

1) Image name.

2) Alt tags.

Most people aren’t using either.

So get into the habit of naming your images BEFORE you upload them (you can’t change them afterwards in WordPress). This goes especially for your logo. Don’t use short hand or initials, spell out the full name like so:

company_name_logo_[color].png

Your analytics will thank you for it and so will your new customers.

Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps established businesses double their revenue in 12 months using online marketing. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.

  • JSP says:

    Re: you can’t change them afterwards in WordPress

    Can I remove them from my media library, then upload the same, renamed media?

    I just created my first WordPress site for my small business (it’s not even live yet, gotta move hosting away from GoDaddy). I only have a logo and two pics on the site so it would still be easy enough to do at this time.

  • W. Lotus says:

    I am going to do this…though with a long company name like Through the Eyes of A Lotus, it may be tedious. Will Google still pick it up, or will it cut off after a certain number of characters? I’ll also need to find a way to keep track of of photos between my websites and my photo archives. My current file names are YYMMDDsubjectNNN.jpg. That makes it easy for me to find them in my (very organized) photo library when I want to reuse them elsewhere or edit them.

    • Kronda says:

      Hey Wanda,

      I think Google will pick up long file names just fine. And unfortunately you can’t change file names once you’ve uploaded images to WordPress so you’ll have to re-upload them if you want to change the names. Unless the image is something like your logo, I don’t know that it’s worth re-uploading every image just to add the company name. If they’re already named for the subject, you’re doing well.

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