I've been giving out a lot of advice lately and some of it is pretty involved and technical. Today I want to tell you about something you can start doing TODAY to help your site get found more easily by both people and
Skynet, I mean Google.
Give your images meaningful names.
Were you waiting for more? OK fine. Here's why naming your images matters.
Let's say your company name is Ratchets R Us and someone on the web–one of your potential customers–searched for ‘Ratchets Portland.' If you have 300 gorgeous photos of ratchets on your product page, but they're all named DSC_28275923.jpg, do you think those images are going to come up in the search results?
No, they will not.
Google can't see images, it can only read text. You can use alt-tags–literally the alternative text that will show if the image is turned off–to describe the image. But in terms of importance, the ranking goes,
1) Image name.
2) Alt tags.
Most people aren't using either.
So get into the habit of naming your images BEFORE you upload them (you can't change them afterwards in WordPress). This goes especially for your logo. Don't use short hand or initials, spell out the full name like so:
Your analytics will thank you for it and so will your new customers.