Begin as you mean to go on

Why I Fired My First Client (and Would Do It Again)

Kronda Adair,

CEO, KArvel digital

If you're part of the community of Black women business owners feeling disillusioned over the election results and the current state of the world, lets build a network to support each other.

Episode Summary:

When I started my business, like so many new service providers, I said yes to the first client who showed up with money in hand. What followed was a crash course in micromanagement, ignoring red flags, and learning that not all money is good money.

In this episode of Begin As You Mean to Go On, I share the story of why I fired my very first client—and what that decision taught me about honoring my expertise, setting boundaries, and protecting my peace.

If you're a mission-driven business owner who's ever wondered how to fire a client that doesn’t feel aligned, this one’s for you.

What You'll Learn in This Episode

  • Why trusting your gut about clients can save you time, stress, and money
  • How to identify deal breakers before they derail your projects
  • What happened when I ignored my own advice and moved a client to GoDaddy
  • The difference between collaboration and micromanagement
  • Why walking away from the wrong client is actually a business growth strategy
  • How to stay aligned with your values—even when money’s on the table

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Kronda Adair, Founder, Karvel DIgital
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Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.

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