Begin as you mean to go on

Social Media Is Not Marketing


So I think social media has ruined us a little bit cause we're just, hyper-focused on making those reels and those TikToks and in that hustle and grind, we actually neglect to create a marketing system because that part never feels urgent

Episode Summary:

Sometimes business owners seem to be hyper-focused on making the reels and TikToks, and in that hustle and grind we neglect to create a marketing system because that part doesn’t feel urgent. It’s time to shift your focus to long-term assets that will give you long-term results.

What You'll Learn in This Episode

  • [01:28] Where we’re going wrong
  • [02:57] Change your mindset
  • [03:10] What is marketing?
  • [04:32] The job of marketing
  • [05:44] So what is social media for?
  • [06:46] Choosing a marketing channel
  • [07:34] What you can and can’t automate
  • [13:26] WWKD: When referrals run out

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Kronda Adair, Founder, Karvel DIgital

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.