How to Create Good Content Quickly
Today is the last day of my 30 Day Challenge. I've published 1 video per day for the last 30 days. So I thought it would be appropriate to end by sharing the strategies I use to create content quickly.
One thing that bugs me about ‘how-to's is when they're secretly subtitled ‘How to ____ when everything is going perfectly.” Just so you know these are battle tested strategies, here's what else has been happening while I've been publishing a video every day for 30 days:
- I finished filming, editing, and publishing the last module of the Working Websites course.
- My wife and I celebrated 12 year anniversary.
- 9 client meetings.
- 1 Jam Session.
- Attended 3 mastermind coaching calls.
- Attended 3 meetings with my accountability partner.
- Attended 9 networking events.
- Attended and presented 2 sessions at the Woman Led Unconference.
- Built a website in one day.
- Presented a guest expert workshop at Pregame
- Went to Sante Fe for 6 days for a family visit.
- Attended an orchestra concert, 1 play, and 1 movie.
- Had a surprise visit from an out of town family member.
- Gave two podcast interviews.
Plus, eating, sleeping, cleaning house, working in the yard, and taking care of these entitled cats. By the way, I'm writing this on the bus.
Now that you know I'm not bullshitting you, let's get to it.
The Benefits of Creating a Content Habit
Content is the lifeblood of any good marketing strategy. Good content helps establish you as an expert and saves you time by answering your potential client's questions before they even ask. Good content will be shared by your readers, which helps you increase your organic search engine ranking and bring more people to your website.
You Need Systems to Create Content Quickly
You need systems to do anything quickly, efficiently and repeatedly, but that's another blog post. There are 4 ingredients that you need to pump out content quickly:
- A clear target audience. Knowing who you're talking to and how you can help them is key. You don't have time for writer's block. If you know your audience and the problems they experience, coming up with topics is easy.
- Content templates. You don't have time to stare at a blank page. A template gives you a structured outline so that you have clear questions to answer for each piece of content you create.
- A promotion plan. Creating content is only half the battle. You need a plan to get eyeballs on your content. That might be social media promotion, an email newsletter, paid advertising or a combination of all three. Use automation tools like CoSchedule to quickly create social media posts.
- Documentation. Don't tax your brain wondering if you missed a step. Create a checklist of your entire content creation and promotion process so that you can tick off tasks efficiently, or outsource the publishing and promotion to a team member.