Why I Only Recommend Active Campaign for Email Marketing Automation
I love me some Active Campaign. In the course of my career helping clients with online marketing, I've had occasion to use Mailchimp, Convertkit, Infusionsoft, Get Response & Drip, just to name a few. So when I say Active Campaign is the one I unequivocally, whole-heartedly recommend above all of them, it's because I've played the field and figure out what works best. Of the services in the list above, the only thing I actively advise against would be Infusionsoft. Don't waste your money, especially if you're just starting out.
Here are the 5 Reasons I Love Active Campaign.
1. Active Campaign Will Grow With Your Business
It can be challenging to find tools that are as good for new business owners as they are for established companies looking to scale, but they manage to be both. You can start small, at a very reasonable investment and use whatever basic features you need. But when you're ready, the full power of smart marketing automation that reacts to the behavior and interests of your subscribers is waiting to be utilized.
2. Active Campaign Has Great Features and Flexibility
You can get 95% of the features available in an enterprise solution like Infusionsoft or Ontroport, at a 10th of the price, with a better user experience. There's a reason that many in the industry refer to Infusionsoft as ‘Confusionsoft'. Any new tool is going to require some ramp-up time, but Active Campaign has the nicest workflow of any of the tools I've used and topnotch training and documentation resources.
3. Active Campaign Has Great Customer Service
Whenever I have an issue or a question, I can contact them through chat support, email or phone and get a prompt reply. This is essential, especially if you're less skilled on the tech side and need help getting the hang of the system.
4. Active Campaign Makes Integrations Easy
The folks at Active Campaign believe in the ‘best in class philosophy,' which means they focus on being excellent at email marketing automation and make it easy to integrate with other tools that are the best at what they do. Companies that try to do everything well, usually end up not doing anything well. The real power comes when you can connect your subscriber's actions on your website to your Active Campaign account to put just the right content in front of the right person at the right time.
5. Active Campaign Are Constantly Making Their Service Better
I recently went on an epic quest to find different project management software for my business. In some of the support forums, I found threads that were over a year old of users begging for new features that never got implemented. The folks at Active Campaign are constantly listening to users and new updates come out every month. Want to add a subscriber to a Facebook custom audience based on a page they visit on your website? You can do it. They recently completely overhauled the user interface to make the most common functions easier to reach.
Bonus: Active Campaign is Super Affordable
You can start for as little as $17.00/month with all the basic automation features available. For a little more, you can upgrade to turn Active Campaign into a full featured Customer Relationship Manager.
So there you have it. If you want to dive a little deeper and you like super in-depth case studies and reviews, check out the following articles:
- How Thrive Themes Drives Its Growth with Active Campaign as the Engine Thrive Themes is another highly recommended company on my list and this case study gives some great examples of how Active Campaign can really become like a secret employee for your company.
- Email Marketing Automation: The Best Tools Compared The Active Growth blog is the brainchild of the same team that runs Thrive Themes. See why they also think Active Campaign is the best.