Begin as you mean to go on

Kronda, fix my marketing! (coaching call)

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KRONDA ADAIR,
CEO, KARVEL DIGITAL

Sometimes I just need somebody outside of myself to ask if I'm doing the things that I'm telling my clients to do all the time.

Episode Summary:

Listen in as I talk with Mia Francis Poulin, owner and copywriter in chief at The Copy Haus. Today we’ll go through a mini version of the process I offer my clients in the Marketing Intensive. We’ll walk through her marketing system from traffic all the way to follow-up and plug some holes in Mia’s system.

What You'll Learn in This Episode

  • [01:36] Introducing Mia Francis Poulin
  • [03:38] Mia’s why
  • [06:15] Why we struggle with doing for ourselves what we already do with our clients
  • [07:02] How is traffic?
  • [09:12] How are you capturing leads?
  • [13:54] What’s the biggest hurdle?
  • [17:34] Relationships = interactions/time
  • [20:30] How do people pay you?
  • [23:34] How do people get what they paid for?
  • [25:25] Follow-up
  • [34:59] Connect with Mia

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Kronda Adair, Founder, Karvel DIgital
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Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a systems strategy consultancy that helps nonprofit and mission-driven organizations transform operational chaos into scalable infrastructure.

She specializes in process mapping using Puzzle, helping operations leaders in nonprofits and mission-driven organizations (typically teams of 5–25 people) get their workflows out of people's heads and into documented, visual systems.

She's on a mission to make Puzzle the industry standard for process documentation—proving that when you can see your systems, you can finally delegate with confidence and scale without burning out your team.

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