Begin as you mean to go on
Do You Even Know What Is Working?
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KRONDA ADAIR,
CEO, KARVEL DIGITAL
You need consistent revenue because it's going to cost you money. In order to scale, you're probably going to have to make an investment that's uncomfortable.
Episode Summary:
Many clients come to me having worked with other marketers and have no idea what pieces of their marketing system are actually working. In this episode I’ll take you through the steps we use when we start working with someone to clear up their customer journey, make their marketing visible, measure what matters, and streamline their systems.
What You'll Learn in This Episode
- [01:17] There are 5 reasons why you probably don’t know what’s working
- [01:58] 1. Your marketing is invisible
- [03:23] 2. Your customer journey is unclear
- [04:23] 3. You don’t know what to measure
- [06:07] 4. You don’t know how to measure
- [07:35] What is a UTM?
- [09:43] 5. Your data isn’t in a usable format
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Kronda Adair
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There’s a lot of hard work between where you are now and where you want to be. I want to give you the map that will take you around the potholes and speed up your results.
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