in Tools We Use on August 30, 2024 by Kronda Adair
Demystify Tech Stack Decisions: How to Make Informed Choices for Your Business

Making decisions about technology in your business can be overwhelming, especially if you lack a technical background. You can demystify tech stack decisions with the right framework and process A recent client of ours needed to decide on software for a blended program involving in-person and virtual teaching. As an automation service provider, part of what we

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in Increase Your Conversions on August 15, 2024 by Kronda Adair
How often should you email your list?

In my social media scrolling, I regularly see people discussing how often should you email your list. This is usually in threads expressing various levels of dismay about businesses that email their subscribers daily or even multiple times per day during launches.  This is an article not a consultation, so I’m not here to tell you

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in on July 24, 2024 by Kronda Adair
How to Deal with Active Campaign's Latest Pricing Increase

Table of Contents Active Campaign’s Latest Pricing RestructureActive Campaign Sales and Marketing Bundles  Have Been Replaced with Add-OnsActive Campaign Now Has Smaller Contact Pricing TiersShould You Leave Active Campaign?Remove Disengaged Contacts from Your Email ListEvaluate what features you actually need and use. Make the Most of Your Active Campaign Features  Active Campaign’s latest pricing change is

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in Increase Your Conversions on March 5, 2024 by Kronda Adair
Does Your Service Business Need Two CRMs?

If you have a traditional service-based business I want to explain why you might need two CRMs in your business.  One of my longtime clients has finally started to take advantage of all the power of automation through ActiveCampaign. One thing that spurred her to take better advantage of a marketing CRM was watching some of

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in Avoid Common Mistakes on February 12, 2024 by Kronda Adair
Underestimated Founders Need Email Marketing More Than Anyone

Table of Contents Email is More Likely to Be Seen and ReadEmail is a Direct Channel to Your AudienceMarginalized Business Owners Underutilize Email as a Communication ChannelUnderestimated Founders Need to Own their Assets and Data in 2024How to Get Help Owning Your Digital AssetsDon’t Let Your Bad Experiences with Email Hold You Back Dear underestimated

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