Begin as you mean to go on

Going Beyond “I Want a Website for My Business” with Kronda Adair

Kronda Adair

This is how you end up getting a site that looks amazing and then when you bring it to someone like me, who's focused on marketing or who's focused on SEO. We'll look under the hood and say, yeah, this is a hot pile of trash. We can't use this, right, because it's not built in a way to actually be usable.

Episode Summary:

Why is it so freaking hard to get a good website for your small business? In this episode, we’ll cover all the bases from why all-in-one tools aren’t necessarily the best, to why hiring a developer that’s skilled at using the latest tools, can be a bad idea for your business.

I’m sharing my insider tips on the podcast that will help you avoid expense mistakes when it comes to getting your website built for your small business. It’s time to move beyond simply saying, “I want a website for my business,” and instead start making CEO decisions to invest in technology that will drive results.

Here’s the harsh reality, most web designers and developers are not marketers. And sadly, more often than not, I hear about entrepreneurs working with designers that give them great looking websites that don't convert because there's no strategy behind them.

I’ve seen these costly mistakes time and time again and want to give you my insights into how you can invest wisely in whole solutions that solve the right problems at the stage of business you are in. It’s not enough to say, “I want a website for my business.” That's how you end up with half-built websites and blowing thousands of dollars on costly mistakes by working with the wrong service providers. This episode gets to the core of what the podcast is all about. It’s time to Begin As You Mean To Go On.

Photo of our half-finished backyard landscaping project. Unfinished retaining wall, materials left everywhere and dirt with no grass or mulch

This is the yard we were left with when we hired a landscaper who said he could 'do everything'

What You'll Learn in This Episode

  • [02:13] My unique perspective on building business websites
  • [04:58] The three different client archetypes
  • [07:58] Understand the different types of service providers, designers and developers
  • [08:25] Most designers and developers are not marketers
  • [10:03] Someone needs to know the strategy
  • [11:54] What is an underhaul, and why you need one
  • [12:35] Are you a client that knows just enough to be dangerous?
  • [14:29] Creating a good budget for the website you want to make
  • [16:18] It’s not enough to say, “I want a website for my business,” focus on the outcome and invest for the future of your business
  • [21:45] Marketing Mastery Course & Working Websites Blueprint Course overviews
  • [23:21] Understanding the tradeoffs when you don’t invest in solutions
  • [26:08] The evolution of many web developers into marketers and strategists
  • [27:48] Are you dealing with WordPress PTSD?
  • [30:42] Focus on your foundations to create a website that delivers better outcomes
  • [33:47] Why you might need to go make more money in your business first

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Kronda Adair, Founder, Karvel DIgital

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.