Begin as you mean to go on

Understanding Your Customer Journey


In order for someone to buy from you, they have to have certain beliefs that make them eligible to buy your product and succeed with the solution.

Episode Summary:

A lot of us tend to think of our marketing as intrusive, or bugging people. Really, staying in front of your audience and reminding them of the solution you have to their problem is a service in itself. In this episode we’ll talk about the “Significant 6,” or the 6 systems every business needs in order to do marketing and sales effectively. We’ll also look at why some people aren’t ready to buy yet and what you can do to help them.

What You'll Learn in This Episode

  • [02:48] The Significant 6
  • [03:10] 1. Traffic, to get your stuff in front of people
  • [03:34] 2. Capture contact information
  • [04:19] 3. Presenting your offer with a Thank You page
  • [05:51] 4. Close the deal
  • [06:14] 5. Deliver your service or product
  • [06:31] 6. Follow up
  • [07:08] Two big parts of funnel building
  • [07:47] Belief mapping
  • [09:58] The customer journey doesn’t stop at the sale
  • [11:27] Automating the customer journey
  • [14:16] WWKD: This song is about you

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Kronda Adair, Founder, Karvel DIgital

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.