Begin as you mean to go on

Riding the Waves of Marketing with Kronda Adair


If you bring value to everything you do, then it doesn't matter where you show up. It doesn't matter what little roadblocks these software companies or these platforms are going to throw up in front of us, people will actually be looking for your stuff.

Episode Summary:

Hey friends. Welcome back to Begin As You Mean To Go On. Today, we are talking about riding the waves of marketing. The most current wave that we're riding right now is an update to Apple's iOS around privacy, and there's lots of time and energy going into discussions on how we're going to get through this. Let's face it. There will always be a new wave to ride, so we might as well have a clear strategy in place to get through them.

At the moment, it's the iOS update. Before that, it was GDPR, which was when Europe created stricter rules around email marketing. Before that, it was how Facebook pages became less effective because they throttled the algorithms. Before that, we didn't have the internet, and we had to use carrier pigeons, right? You get the idea. *wink*

In today's episode, I share with you how to deal with each new wave that comes along so you can rise above any challenges and continue to grow a thriving business. 

What You'll Learn in This Episode

  • [04:15] Lessons learned from a recent favorite rom-com show 
  • [05:48] Why technology isn't the barrier for your audience to follow you
  • [07:47] About Content Bootcamp and a summer special you won't want to miss
  • [09:11] The secret to inspiring loyal followers 
  • [11:07] How to become your audience's favorite content creator 
  • [14:35] Why good selling is really about good service
  • [17:48] About the Pot 'o' Gold Content Database

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Kronda Adair, Founder, Karvel DIgital

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.