Begin as you mean to go on

The Dangers of Outsourcing Your Marketing Too Soon with Kronda Adair


It's not that I'm telling you not to outsource your marketing ever, but you want to do it once you have an understanding of the principles and the strategy behind it.

Episode Summary:

In this bonus episode I talk about the dangers of outsourcing your marketing too soon. If you're a service-based business owner, and you're thinking about outsourcing your marketing so that you can finally create a system and be consistent about it, first listen to this episode.

Outsourcing marketing is a conversation I’ve had many times over the years. Even though marketing is difficult and you might be frustrated and struggling with it right now, it is well worth your time and effort to get to know your audience and understand them yourself before trying to outsource this vital task. This will save you plenty of time and money in the long run.

What You'll Learn in This Episode

  • [02:41] Communicating your core values, understanding the problems of your market, and messaging that resonates
  • [03:17] Client Story: Marketing company missing the mark
  • [03:54] Outsourcing Red Flag: Not having a strategy
  • [04:25] What should I do instead of outsourcing? 

Resources Mentioned:

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Kronda Adair, Founder, Karvel DIgital

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.