Begin as you mean to go on

Do You Even Know What Is Working?


You need consistent revenue because it's going to cost you money. In order to scale, you're probably going to have to make an investment that's uncomfortable.

Episode Summary:

Many clients come to me having worked with other marketers and have no idea what pieces of their marketing system are actually working. In this episode I’ll take you through the steps we use when we start working with someone to clear up their customer journey, make their marketing visible, measure what matters, and streamline their systems.

What You'll Learn in This Episode

  • [01:17] There are 5 reasons why you probably don’t know what’s working
  • [01:58] 1. Your marketing is invisible
  • [03:23] 2. Your customer journey is unclear
  • [04:23] 3. You don’t know what to measure
  • [06:07] 4. You don’t know how to measure
  • [07:35] What is a UTM?
  • [09:43] 5. Your data isn’t in a usable format

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Kronda Adair, Founder, Karvel DIgital

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.