Begin as you mean to go on

How To Build An Equity-Centered Business with Trudi Lebron


We're not going to beat racism on Instagram. Okay. Like, I want y'all to understand this. And I'm not saying that the activist accounts and sharing where you stand on Instagram, isn't good. Like, do that. Absolutely. And you can not be worried about what other people who do not know you think about where you are on your journey, because the work is not about them. It's about the people you have immediate impact on. So those are the people who are in your audience, your clients, your team members. That's who the most important feedback should come from.

Episode Summary:

Today, you're in for a treat because I am talking with Trudi Lebron. Trudi is a diversity, equity and inclusion consultant and trainer. And y'all, she's not new at this. She has been around for a while and she really knows this stuff inside and out.

Trudi helps business owners of all sizes build equity and inclusion into the framework of their business. This is not something that you just go to a training on and then you're done. If you really want to do this right, you have to make a long-term commitment to doing the work. Trudi helps guide business owners in that commitment and the result is having a better business culture that centers equity.

If building more equity into your business is something you feel passionate about but are overwhelmed with all the information out there, then this is going to be a great conversation for you. Trudi shares some practical steps for getting started and also shares with us her concept of “Explicit Inclusion” as a method of developing your niche in marketing.

We cover lots of ground in our conversation from signs you have a toxic company culture to the problematic use of personality tests in hiring. Trudi breaks it all down for us in this episode and reminds us that you don’t have to choose between having a successful business and doing good in the world. She’s proof you can do both.

What You'll Learn in This Episode

  • [04:16] Trudi’s shares about her beginnings in nonprofit and education
  • [05:41] A shift to prioritizing impact and transformation
  • [08:03] Understanding that we’re not taught to leaders that center equity
  • [09:06] Starting from a place of intention
  • [09:45] Signs you have a toxic company culture and what to do about it
  • [16:34] The importance of normalizing uncomfortable the work can be
  • [17:18] “The work doesn’t happen on Instagram.”
  • [19:07] How to be inclusive and still have a niche?
  • [20:30] People are seeking values alignment from the business they engage with
  • [24:02] What does it mean to hold space for people with different values
  • [27:41] How to get started with centering equity in your business
  • [28:42] The value of self-reflection even though it’s hard
  • [29:18] Seeing the world through the lens of equity
  • [31:57] InSync vs Backstreet Boys and what that has to do with equitable hiring practices
  • [41:06] It’s not impossible to have a successful business and do good in the world
  • [43:00] Trudi shares the elements of her work that bring her the most joy
  • [44:38] About Content Bootcamp

Connect with Trudi Lebron:

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Kronda Adair, Founder, Karvel DIgital

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.