Hey, I'm Kronda

Black. Queer. Fur baby obsessed. Systems consultant for mission-driven organizations.

And I'm here to tell you: If your organization only runs because you remember everything, that's a systems failure.

Kronda kneeling and holding her Vizsla puppy Yoda in the woods with fall foliage in the background

The Journey

My story starts the way a lot of entrepreneurial stories do: I got fired.

It was 2011. I was working as a web developer at a tech company in Portland, and my boss called me in to say, "Your work is great, but you're not a culture fit. This is your last day."

Can someone please tell the Black community that tech jobs aren't as secure as we think?

But I'm not the type to stew. With a degree in Web Design and Interactive Media from the Art Institute of Portland, I started building WordPress websites for small business owners. $500 websites. (Yes, I know. I eventually figured out pricing.)

But here's what I noticed:

My clients thought a website would solve their marketing problems. It wouldn't. A website is just a front door. If you don't have a plan for what happens after someone walks through it, you're wasting your time.

So I pivoted. I started teaching content marketing—running boot camps, helping clients create strategies that actually worked.

Then I heard a new problem:

"I'm generating leads, but they're slipping through the cracks because I'm so busy."

So I pivoted again.

I became a Certified Automation Service Provider and spent the next five years building CRM systems and email automations in Active Campaign. My signature service was CRM to Sales—helping clients nurture leads without adding manual work.

Clients loved it. Until they didn't.

Because here's what I kept seeing: People asking for automation when their processes were completely undocumented.

I'd ask, "How does this workflow actually work?" and they'd say, "Well, it depends on who's doing it."

I can't automate that. No one can.

You can't automate chaos.

So I pivoted one more time—to process mapping and systems consulting.

What I Do Now

Today, I help mission-driven organizations (especially nonprofits) build visible, shared systems that don't depend on one person remembering everything.

I use a tool called Puzzle to map critical processes. I consolidate scattered data into Airtable. I identify automation opportunities. And I build systems that outlive staff turnover.

Map your critical processes

Make invisible work visible

Audit and consolidate your data

Create one source of truth

Identify quick automation wins

Let robots do robot things

Build dashboards

Real-time insights without manual reports

Train your team

So systems don't break when someone leaves

Why I Do This

I believe organizations—especially those led by Black women—deserve to operate with clarity, coordination, and capacity.

Where internal systems reflect the excellence of the work being done externally.

Where operations are not a barrier, but a backbone for equity, rest, and sustained impact.

I'm tired of seeing capable leaders unable to take sabbaticals because the organization can't function without their memory.

I'm tired of seeing teams drown in manual work that should be automated.

I'm tired of seeing missions compromised because systems are fragile.

This work is about liberation.

Automation is liberation.

Investment: $6K-$8K. Average time savings: 20-40 hours per month

Who I Help

I work with nonprofit and mission-driven organizations with 5–30 staff and budgets of $1M–$15M.

You're probably a good fit if:

You're an Executive Director, Operations Director, or Program Leader

Critical workflows live in your head (and you know that's a problem)

Your team is stuck doing repetitive manual work

You're ready to invest in real infrastructure

You have (or will hire) someone technical to own the systems

You're not a good fit if:

You're looking for a quick fix or trendy software

You want automation without fixing broken processes

You're not willing to invest in foundations

How I'm Different

I don't recommend tools before mapping processes.

Stop buying technology. Start hiring technology.

I don't automate dysfunction.

If your workflows are broken, we fix the foundation first.

I don't work with clients who aren't ready.

I'm not here to convince you. I'm here to build with you.

A Little More About Me

I'm based in Portland, Oregon. I host the podcast Begin As You Mean to Go On, where I talk about systems, automation, and anti-hustle business practices.

I'm obsessed with my Vizslas (Yoda & Obi)

I believe in digital ownership, strategic automation, and building businesses that don't require constant vigilance.

And I'm unapologetically direct:

Your organization shouldn't run on your memory. It should run on systems.

Let's build you some.

Apply to work together