Begin as you mean to go on

Social Media Is Not Marketing

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KRONDA ADAIR,
CEO, KARVEL DIGITAL

So I think social media has ruined us a little bit cause we're just, hyper-focused on making those reels and those TikToks and in that hustle and grind, we actually neglect to create a marketing system because that part never feels urgent

Episode Summary:

Sometimes business owners seem to be hyper-focused on making the reels and TikToks, and in that hustle and grind we neglect to create a marketing system because that part doesn’t feel urgent. It’s time to shift your focus to long-term assets that will give you long-term results.

What You'll Learn in This Episode

  • [01:28] Where we’re going wrong
  • [02:57] Change your mindset
  • [03:10] What is marketing?
  • [04:32] The job of marketing
  • [05:44] So what is social media for?
  • [06:46] Choosing a marketing channel
  • [07:34] What you can and can’t automate
  • [13:26] WWKD: When referrals run out

Resources Mentioned:

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Kronda Adair, Founder, Karvel DIgital
YOUR HOST

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a systems strategy consultancy that helps nonprofit and mission-driven organizations transform operational chaos into scalable infrastructure.

She specializes in process mapping using Puzzle, helping operations leaders in nonprofits and mission-driven organizations (typically teams of 5–25 people) get their workflows out of people's heads and into documented, visual systems.

She's on a mission to make Puzzle the industry standard for process documentation—proving that when you can see your systems, you can finally delegate with confidence and scale without burning out your team.

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