Begin as you mean to go on

How’s Your Follow-Up Game? What to Do After You Get a Lead

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KRONDA ADAIR,
CEO, KARVEL DIGITAL

The more relevant, and the more specific you are with your follow-up and your communication based on what people have done, what people have opted in for, what people have told you, the better results you're going to get.

Episode Summary:

There's no better feeling than knowing that if people are interested in your business, you have a system in place that doesn't require your time for people to get the information they need about how they can get your help.

In today's penultimate episode of season three of the Begin As You Mean To Go On podcast, we're talking about your follow-up game, specifically what to do after you get a lead to nurture that person along until they become a client. Knowing how to build this relationship continually is extremely important for any business.

Like always, I cut through the fluff and give you actionable advice to take to the bank. I share with you four things that you need to have to ensure every lead who comes into your business is followed up with appropriately. And for those that are ambitious and want extra credit, keep listening for a fifth bonus piece of advice that will supercharge your marketing and your follow-up. Let's get into it.

What You'll Learn in This Episode

  • [02:45] Your email list, lead magnets, and how to follow up
  • [04:56] Create that getting to know you/ welcome sequence
  • [05:57] The value of email campaigns to sell your offer(s)
  • [07:07] About Content Bootcamp and our summer special happening now
  • [08:31] How to stay top of mind with a long-term nurture strategy
  • [12:02] Bonus: Make sure you stay relevant

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Kronda Adair, Founder, Karvel DIgital
YOUR HOST

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a systems strategy consultancy that helps nonprofit and mission-driven organizations transform operational chaos into scalable infrastructure.

She specializes in process mapping using Puzzle, helping operations leaders in nonprofits and mission-driven organizations (typically teams of 5–25 people) get their workflows out of people's heads and into documented, visual systems.

She's on a mission to make Puzzle the industry standard for process documentation—proving that when you can see your systems, you can finally delegate with confidence and scale without burning out your team.

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