Understanding Your Customer Journey

A lot of us tend to think of our marketing as intrusive, or bugging people. Really, staying in front of your audience and reminding them of the solution you have to their problem is a service in itself. In this episode we’ll talk about the “Significant 6,” or the 6 systems every business needs in order to do marketing and sales effectively. We’ll also look at why some people aren’t ready to buy yet and what you can do to help them.

• [02:48] The Significant 6
• [03:10] 1. Traffic, to get your stuff in front of people
• [03:34] 2. Capture contact information
• [04:19] 3. Presenting your offer with a Thank You page
• [05:51] 4. Close the deal
• [06:14] 5. Deliver your service or product
• [06:31] 6. Follow up
• [07:08] Two big parts of funnel building
• [07:47] Belief mapping
• [09:58] The customer journey doesn’t stop at the sale
• [11:27] Automating the customer journey
• [14:16] WWKD: This song is about you

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