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Begin as you mean to go on

Getting Published and Paid with Cindy Rodriguez Constable

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KRONDA ADAIR,
CEO, KARVEL DIGITAL

So this is what I love about the internet. There is a very low barrier to entry to start a business on the internet. And this is what I hate about the internet. There's a very low barrier to entry to start a business on the internet. Because you can hang a shingle and say you're in business and making money online is not the same as operating a business.

Episode Summary:

You're in for a treat today, because today I'm talking with Cindy Constable from Published and Paid. Cindy has somehow managed to fit two lifetimes of experience in the finance, corporate government, and entrepreneurial spaces into her unique journey. And she has infused all of that experience and knowledge into Published and Paid, her new program that helps you get established as a contributing author at major publications as a long-term sustainable way to grow your business.

In this episode, Cindy demystifies the world of writing and explains the difference between being the writer of an article vs being ‘featured’ or ‘mentioned’ and why that matters. If you’ve been eager to build your authority and establish yourself as a leader in your space, Cindy’s advice is one you’ll want to listen closely too. She takes an anti-capitalism approach and gives you tons of information for free, but if you want to learn how to do it better, faster and get all to shortcut, that’s when it’s time to check out her membership.

I love so many things about this conversation with Cindy but I especially appreciate her focus on helping entrepreneurs build sustainable businesses instead of staying broke and undervalued.

Be prepared to listen to this episode a few times to mine all the gems from Cindy. Enjoy!

What You'll Learn in This Episode

  • [01:41] Cindy’s intersectional identities
  • [05:19] The journey of Published and Paid
  • [13:11] Getting the right exposure for your business
  • [16:33] The do’s and don’ts of pitching
  • [20:13] The big problem with paying for mentions in publications
  • [25:18] Stop chasing the logos of major publications to get mentions
  • [31:09] Cindy’s deep background in finance and business
  • [34:08] The importance of building an audience first before launching a product
  • [37:29] The importance of focusing on yourself and blocking out the noise
  • [39:55] About free guide to get started on publishing

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Kronda Adair, Founder, Karvel DIgital
YOUR HOST

Kronda Adair

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps mission-driven service-based business owners how to use content to sell so they can automate their marketing and scale without burnout. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.

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