Working Websites Blueprint Course

I was a terrible student in middle school. I’m not sure why exactly, but I think it had something to do with things not coming easily at school for the first time in my life.

The thing about buying a course is that it’s not a magic bullet. It’s just a gateway to a path that will hopefully save you a bunch of missteps by layout a path to your goal that has already been proven to work.

Why Are You Doing This?

If you’re thinking of taking this course, you probably have no website, a terrible website, or a pretty good website that isn’t performing the way you would like. But that’s not what I’m talking about.

Why did you start your business? There’s probably a bigger motivation that drives you to succeed in your business. If it’s money, that’s fine, if that’s what motivates you. Money is important and trying to function without enough of it is highly stressful.

If you already have enough money, then your why might be different, or it might change over time. My why for changing careers at a late age, going back to school and becoming a web developer was to learn a skill so that I would never again be forced to work for people I hated. I was miserable and it was bad for my health. I have other reasons, but when the going gets tough, that’s the one I go back to, that reminds me, “Yes, this thing is hard, but you’re doing it for yourself, not some soulless company who doesn’t care about you.”

You might be driven to help people with your non-profit. You might want to fund a life of travel and have the time to actually enjoy it. Maybe you have people who depend on you and being able to control your schedule is more important than the (false) security of a steady job. Maybe your business is a side hustle to supplement being underpaid at your job.

Whatever it is, you need to be in touch with your larger goal. It’s what will keep you on the path of doing what you need to do to make progress when there’s literally any other thing you want to be doing.

What Are Your Assets?

It’s important to self-assess and know what your strengths and weaknesses are when you are trying something new. Do you like learning new things? Are you the person everyone goes to with their tech problems? Are you great at writing? Do you have an eye for design? Are you great at motivating others? Are you good at photography?

All of these things contribute to great online marketing. Knowing which skills you bring to the DIY table and which areas you might need help will save you a lot of frustration and heartache. You might even be able to partner up with others in the community who have skills you lack.

Who Needs a Website That Works?

The days of being able to put up a ‘brochure’ website and forget it and have it actually drive business are long gone. Marketing yourself online is an ongoing process that involves regularly updating, optimizing and improving on what you have. But it’s also what can turn your website from a cost into an investment that actually gives you a return. If you’re ready to invest the time, energy and money to get that return, then this course is for you.

What if your website did all the convincing and told your visitors everything they need to know to make a buying decision and then gave them a path to buy? How much time and work would you save to spend on other things? There’s always something else in your business that needs attention. Your website is a potential employee that never sleeps, but it’s only as useful as you make it.

This Course is Not Just for Do-It-Yourselfers

I built this course with the goal of helping solopreneurs, startups, small business and non-profits get an effective website on a budget. But if you’re a larger company planning a big website project, this course could be even more valuable.

Talk to any web designer or developer, and they will have countless stories of web projects that were sabotaged by uneducated clients who didn’t understand what actually makes a website successful but still insisted on making decisions in areas for which they had no expertise. If you’re a non-technical person about to make a big investment in a website project, learning what elements will be most beneficial to your bottom line and when to let the professionals you hire guide the process could make a huge difference to your success.

What If You Don’t Have a Business Yet?

If you're just starting out with a new business, now is the perfect time to learn how online marketing can help. %81 percent of people research a business onilne before making a purchase. If the only place you're marketing your brand is your Instagram account or your Facebook page, you're missing out on the chance to get in on the conversation that is already happening in your potential customer's minds.

You don’t need to be ‘technical’ in order to have a good website.

Hopefully, I’ve given you a framework to think about your website that might be different from what you’re used to and some ideas about what benefits you can gain from giving it some proper love and attention. But you might also be a little intimidated at this point. That’s OK.

If there’s one myth I want to dispel before we part ways, it’s this:

You don’t need to be ‘technical’ in order to have a good website.

Out of a 6 week curriculum, technology is only one part and we don’t talk about it until week four! Yes, it takes technical expertise to build a website, but that expertise doesn’t all have to come from you. WordPress is like having a DSLR camera. You can use the fancy features, but you can also accept some sensible defaults and focus on your message. What will make your site successful is your ability to hone in on your mission and your audience and how well you communicate the value of what you offer to that audience.

The technical things you need to know can be learned and they’re no more complicated than using Microsoft Word or Facebook. That’s why Wix, Weebly and Squarespace keep selling people on ‘easy’ web builder sites. Learning what, who, and why is far more important and far more challenging.

It's never been easier to build a professional looking WordPress site. I'm going to give you all the tools that I use to make professional sites quickly.

Are You Ready?

Registration for the first session of the Working Websites course ends Monday, Jan 29th at 11.59 PM PST.

Click here to register or visit the sales page to learn more.

Have questions? Let me know in the comments or use the chat feature in the lower left corner of your screen.

Hope to see you inside!

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Kronda Adair

Kronda is the CEO of Karvel Digital, a digital marketing agency that helps established businesses double their revenue in 12 months using online marketing. She loves empowering small business owners to not be intimidated by all this tech stuff. She's often covered in cats.

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