in Increase Your Conversions October 22, 2015 by Kronda Adair

I’m delighted to welcome the first guest author to Karvel Digital. Stephanie Morillo is a technologist and professional copywriter for Digital Ocean. If you’re not giving your website visitors high-quality content, you’re probably losing money. A well-executed content strategy is every bit as important as design and coding to the overall user experience and the

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in Tools We Use October 8, 2015 by Kronda Adair

Choosing a theme is probably one of the most important decisions you’ll make about your website. Most of the time when people search for themes, they’re focused on how it looks. And while that’s important, you also want to think about what features you’ll need both in the short and the long term, as your

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in Improve Your Website September 30, 2015 by Kronda Adair

“I need a website.” Most conversations with potential clients start this way. And when I first started out, I agreed with them and would happily start talking pages, design, plugins etc. As I’ve grown my business, I’ve learned that there is so much more to marketing online than just ‘having a website.’ The days of

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in Case Studies April 13, 2015 by Kronda Adair

Freelancing as a web professional can be an emotional and financial roller coaster, especially when you’re first starting out. Just about everyone: works too much charges too little says yes to everything ends up with one or more nightmare clients of the kind found on Clients from Hell. At some point, you either figure out

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in Tools We Use March 3, 2015 by Kronda Adair

Note: Some of the links on this page and the sidebar are affiliate links. If you’re against kick-backs, you can always open up a new tab and go directly to any provider. #TheMoreYouKnow Choosing your web host is an important decision. It’s the foundation of everything that makes up your website. Without a domain name and

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